May 5, 2012

NY Post Racist Rant at Jay-Z

Though I am totally feeding into the hype on this article, I wanted to address the pure idiotic behavior used in both the write-up and reader responses to this NY Post article.

I addressed the new look of the Nets last week with an actual Graphic Design critique and comparison of the logo and new "digs" provided by Jay-Z for the new team home in Brooklyn. While I pointed out the more hipster, Brooklyn approach, at no point did a critique of the new logo devolve into an attack on Jay-Z or Hip Hop in general.

Somehow, the goons at NY Post (looking at you Jack Mirkinson) turned their "opinion" of the new logo and branding of the Nets into a race issue, attributing the new black & white color scheme to an "urban" look and therefore worthy of racist and misogynist terms for the entire Nets staff. The article is quoted below is all of its ignorance:

As long as the Nets are allowing Jay-Z to call their marketing shots -- what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new "urban" home -- why not have him apply the full Jay-Z treatment?Why the Brooklyn Nets when they can be the New York N------s? The cheerleaders could be the Brooklyn B----hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way! 

Some of the "only a white person would think of this" stuff said in this article attributes every rap cliche to the new logo and team colors. If not designed by Jay-Z, the logo would surely not have gotten as much scrutiny and birthed racist rants about the intent. Did anybody attack the lame Gap logo rebrand a few years ago to stupid, racist, or violence-related designers? No! Did people attack Pepsi for its umpteenth rebrand with racist jabs? No! What about the lame NBC Universal rebrand? Race or gender issues? No! Designed for a corporation by a whitey or group of whitey's...fine! Designed by a Hip Hopper for a corporation...racist! You decide.

Check the examples below:

The only reason the logo conversation turned into a race attack was that ignorant, jealous white folks can't handle the fact that anyone of "urban" background (aka the Hip Hop generation) can compete on a franchise level as a business owner. To insist that "Guns and Bitches" is the only value that a Hip Hop Mogul is or should be able to use for anything they work on is simply ridiculous.

Again, this entire fuss was stirred up because of the new team colors and logo. Is it worth it? Will the guy be fired for it? As a follow up, Mushnick tried to say his words were "mischaracterized" or taken out of context. News flash dumbski! Racist rants are RACIST rants no matter your intent! Attacking Jay-Z for his design choices as some sort of secret "gangsta" agenda shows how uninformed, uneducated and uncultured you really are. Just sayin'!

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