NERD ALERT
Jason Santa Maria offers advice on typography for designers of web and print. I have to admit that this post is a bit "nerdy", but typography always seems to be a stumbling block for many designers. Some of this applies to all arenas of type, but I am hoping that the "hip hop kids" who design flyers and promotional materials can apply these skills to rap marketing. So many times I have been handed a flyer with too many "special effects" on it, which make me either hand it back or decide instantly not to check out the item. Simple lessons in alignment, contrast, and balance would go a long way for these guys. It is a bit long, but it does address some good points of design and may help you give critical feedback to up-and-coming designers we all know.
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